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Running Rabbit Design    HELEEN KURPERSHOEK  ♥  Running Rabbit Design


Hi and welcome! Let me introduce myself for a bit: I’m Heleen Kurpershoek and officially I’m a freelance graphic designer from Dordrecht, Holland. But I also love doing a lot of other things. Like designing interior products, creating illustrations and making my homemade pumpkin soup (yum!). But on this website there will be no pictures of soup. You can however see some of the graphic work that I have done, or am doing right now for the companies I work(ed) for.


I have worked for several advertising agencies, where I created logo’s and flyers etc, but also a lot of stuff for stores and retail (in- and outstore communication). I worked for some big Dutch companies, such as Schoenenreus, Halfords, Brugman Keukens en Badkamers, Mandemakers Keukens, Zuiderster and Eye on Infra.
 Then I started working for a publishing company and boy…
I loved that! I got to create and work on a lot of magazines. Mainly I worked on kids/teen magazines there, such as Spider-Man Magazine, Marvel Comics (such as X-Men and Spider-Man), Totally Spies Magazine, VI Junior/GOAL, Sesame Street Magazine, Jetix Funbooks and many more. But when the chance came along to work for HITKRANT, a teen magazine based in Amsterdam,
I couldn’t resist. After working there for a while I decided to start working as a freelancer and start my own company. And here it is: Running Rabbit Design.
 Check out some of my graphic work here!


Magazines have always been a passion of mine. As a kid, I already created my first magazine by cutting out pictures from other magazines. My friend ‘wrote’ the articles and I designed the magazine. Well… sort of I guess. :)
And for my graduation assignment at the graphic school I went to, I designed a magazine. I already should have known then, but it wasn’t until I started working for real magazines that I realised how much I loved it. Magazines are a lot of work, but it gives me great satisfaction to see something I worked on in stores a week or month after that.


  Creating Things
I love designing. Not just magazines, but EVERYTHING. Yes, I sometimes drive myself crazy. For instance: I can’t give someone a present, without designing or ‘pimping’ some part of it. In my spare time I also like to do some Photoshopping, illustrating, play with words… you can see my creative convolutions here.

Besides graphicly designing things, I also love baking (you should try my ultimate chocolate cake some time), cooking and designing my own clothes. Like this black and yellow dress. But my passion for designing doesn’t stop there; I also love love love interior design..! I love how you can create a different room by changing a few simple things.


  Interior / Product Design
My house is a great canvas. I am always trying out new things. My style is pretty neutral, but with a lot of splashes of colour. I like to keep things simple, but finishing it with awesome accessories. And that’s what I love to create too: interior product design.
A lot of times when I want something new in my house, I just can’t seem to find the specific thing I want. It just isn’t there. So lately, I have started to make my own products. You can check out some of the things I have made here.


  Running Rabbit
But why the name Running Rabbit Design? Well, it’s quite a funny story. One day, when I was thinking about becoming a freelance graphic designer, I was walking past a field where some rabbits live. They were sitting in the grass, enjoying the sun, when all of a sudden one started to run. And I thought: running rabbit! I loved that as a name. It represents speed, out of the box thinking, originality and innovation. Besides, as a freelancer that’s what you do: you (sometimes literally) run around doing lots of various things. It is also a playful name, and that’s me. I love what I do and I love doing it well, but I think it is also important to not take yourself too seriously.
You should have fun with everything you do, especially in your job.


Well, that’s enough about me. I’d love to get to know you! So contact me: send me an email or call.
And don’t forget to check out my portfolios. See ya!


The other day when I was walking through the woods, I saw a rabbit standing in front of a candle making shadows of people on a tree. ~ Stephen Wright

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